Dad

Teens Hunger For Digital Media

Teens Hunger For Digital Media

I am going to take a brief plunge into Teens Hunger For Digital Media consumption today. What spurred me to do so was a visit to a friend’s house for dinner recently. It was after dinner we were all sitting around downstairs and I could hear a noise coming from upstairs. Which I described at the time as perhaps a video game or more particularly it sounded to me like a dinosaur game. My query to the other adults got some odd looks as I guess they could not hear it and the teenager that was downstairs with us at the time did not give me any information to work from. I left it, and the night went on, then when things went quiet again later I could hear the noise quite clearly again. I had been upstairs in between hearing the noise, to check on our toddler Keisha who was playing with Lego blocks. Although I did not notice at the time when hearing the noise again later I clicked that no computer games that I knew of were being played on the main TV upstairs. So when I ask the question again and one of the other teenagers living there was downstairs with us group of adults. I was finally relieved of my confusion for what was producing the confusing background noise. It turned out that it was a Skype call between a bunch of teenage friends, and that day just leave it running pretty much whenever they are home. The teenage resident went on to say that it even got left on at times when that sister resident wasn’t even home or had fallen asleep for the night. This blew my mind and made me ask if they had unlimited data.

Streaming aside, my thoughts went to the privacy side, of having homes all linked up through audio and visual at all hours of the day and night. I am showing my age here but it is such a vast difference from when I was a teenager and a majority of us didn’t even own a mobile phone.

Out of intrigue I did some research and interestingly enough kids of today actually watch more YouTube and Netflix than traditional TV.  Teens spent 65 percent of their time watching Netflix and YouTube, compared to just 26 percent of their time watching “traditional TV.” Although Netflix is clearly dominating teen viewing habits at 38 percent, according to a study by Piper Jaffray.

Amazon Prime membership has also grown among teens (although probably paid for by their parents) in each of the past five surveys, and Piper Jaffray now estimates that 51 percent of teens surveyed are now a member (or their parents are). Amazon Prime for those who do not know provides unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle store

Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction. And the majority of that time is on mobile – 60% of social media time spent is facilitated by a mobile device(socialmediatoday.com)

It is definitely a changing world and vastly different to when I was growing up. What’s your thoughts on our love of digital and social media? Please I would love to know your thoughts in the comments section. If you enjoyed this read, please feel free to share.

This Article was also posted on Digital Bloggers

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Ryan Billy Tate

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Business

You Should Have Picked Up The Phone!

Contributor Ryan Tate

When I think back to a previous job position I was in, coaching and mentoring property investors. One of the senior Relationship Managers was a real wordsmith, or another term I have heard used is copyrighter. He had some great advice on how to structure an email, and also cut out some of the unneeded BS, getting straight to the point. I don’t know if you agree, but as a rule, I communicate better via written word. However there is definitely times when a phone call, even though, they can be nerve wracking at times, are a far more suitable way to go. We are also in an era where it looks like phone calls are fading especially, it seems, when a sensitive subject is concerned. I believe there is value in not hiding behind the screen, taking a deep breath, and dialing. That also helps to instill a sense of empathy. Not too long ago, researchers at the University of Michigan found that there was a 40% decrease in empathy among certain populations, which correlated with an increased use of technology. It’s a symptom of hiding behind a screen and, therefore, not being able to associate emotion with what’s being said.

So when is one of these times I find a call is better than the humble email ?

An apology holds a lot more weight and will come off more authentic if a person can hear the remorse in your voice when calling to apologise. Although it is hard to admit we are wrong at times and even harder to actually say out aloud those words “I am sorry.” I think we all agree going down the path of quickly typing it out in an email or text message is a lot easier especially if you’re afraid of screwing up an apology.  You may be worried about babbling (especially in my case) or going off script. A little life hack can be to still write down what you are wanting to convey before you make the call. Actually having a script or bullet points. I personally find this helps me a lot. I am a lot less lost, umming and ahrring and generally get across what I want to say more clearly and confidently. Do make sure it is natural however because if the other party senses you are reading it, it will not come across authentic at all, and could do more harm than good. Most of us grow up understanding that, when we do something wrong we should say, sorry 96% of parents think it’s important for kids to apologize when they deliberately upset someone, and 88% believe the same is true, even when it’s unintentional. 

Let’s admit it, in life sometimes sh%t just happens!  Which can take us away from getting to our day job. In these instances it is far better to call the boss and let them know what is going on and explain the situation rather than text or email. So when you need to bring up something personal like a family emergency or medical issue have a real conversation about it instead. I can guarantee the person at the other end will have more empathy for what is going on. I have even been in workplaces where it was a prerequisite to call and not text when needing to not show up for work, no matter what the time of day…or night.

If you have something to explain that is complicated a phone call over an email or txt can be crucial at times. Written instructions are always helpful however if you are trying to follow a series of complicated steps, or you’re simply new to what you’re doing it’s very helpful to have someone walk you through via spoken word. There is a reason why telephone support still exists I know I certainly would rather pick up the phone if I need support rather than ask a question via email and possibly waits at least 24 to 48 hours before getting a response, that may even need more clarification.

I clearly remember a friend of mine explaining when she needed to discuss an upcoming project she specifically chose to have a phone conversation rather than go over the details via mail. Calls that have a lot of questions are typically harder to handle over email, because that’s not a real-time conversation. With a phone call you can go back and forth on one question until it’s clarified and then move onto the next one making it a far more efficient way to communicate addressing all questions in a single phone call, rather than emailing back-and-forth. When going down the path of emailing back-and-forth it can be easy to lose track of what has been asked and what has been covered. A great way to go, is chat over the phone and be sure to take notes during the call. Combine the phone call with a follow-up email to ensure that both parties are on the same page after chatting, this will also give you both a point of reference down the track.

If you have taken far too long to respond to an email taking the effort to actually call a person and address the issue rather than responding with an overdue email that is just going to flood his or her inbox too speaks volumes. Let’s admit it most of us have unread emails in the double digits at least! It can be easy to overlook an email and have your heart skip a beat when you do come across it. Have you ever marked an email as “Important” only to forget about it again for days?

Keeping that human element is very important especially in this day and age where people would rather write and say it and it is easier to hide behind a screen. All you need to do is look around on a train or out in public to see where people’s attention is focused. Often glued to their screens. There is plenty of literature on our preference to type.  I am a little old school and love to hear the emotion or conviction behind what someone is saying.  A business mogul and mentor of mine used to say  “If you can make the call over an email, then do it!”

 I would love to know your thoughts please leave a comment or feel free to share this post.  In summary let me be clear in saying that I do not disregard the impact or value in emailing or text, which is super popular in this day and age, I do love a good email. You can’t beat a good chin wag on the old dog ‘n bone!

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Automation

MARKETING TERMS FOR NEWBIES

MARKETING TERMS FOR NEWBIES

I have been marketing online for some time & looking back it has been a very steep learning curve. In this article I will shed some light on Marketing Terms For Newbies . The great thing in the “laptop lifestyle” community is peoples willingness to help others. We were all “Newbies” at some stage. No-one just hopped online and had an instant following, were able to give massive value and in turn make bucket loads of cash money…despite what some will try and tell you.

The reality is you need to put the time in, learn systems, realise shortcuts, use the knowledge of people around you, that have done what you are striving to achieve. The other analogy I like to use is; think of a baby, crawling, then slowly standing sometime down the track, small steps are then taken, along with falling many times on it’s nappy bottom. Before long that little bubba is walking around on its own and then eventually running all over the house and yard.

Below is an index of marketing terms for newbies that if you are getting into this space you will see bandied around a lot. If you are currently working with me online feel free to add terms to this list in the comments below then I will add them to this post..our newbies need us!!!👈

MARKETING TERMS FOR NEWBIES

ASKHOLE: A person who constantly asks for your advice, yet always does the opposite of what you told them.😂

AFFILIATE: An individual who promotes products or services for a merchant like Six Figure Mentors, in exchange for receiving compensation for their sales

AFFILIATE LINK: A link provided to you by the merchant like Six Figure Mentors that includes a unique tracking code specifically assigned to you for the merchant to track the sales you have generated.

CLICK: This refers to someone who clicks on your affiliate link that takes them to the merchant’s website. *Clicks and leads are not the same thing* ✋hand to face

PROSPECT: an individual who you have contacted via organic (free) traffic methods and whom you ask specific lines of questioning to qualify them for your offer so they become a targeted lead.

LEAD: an individual that expresses an interest in your goods or services. *Your leads are your emails and phone numbers that you receive from your clicks*

SALES FUNNEL refers to the buying process that customers go through when purchasing products. A sales funnel is divided into several steps…in your case it’s a landing page, sales page then order page

PAID TRAFFIC: this comes in many forms but is basically when you pay to get visitors to your link ..example would be PCC- pay per click

FREE TRAFFIC: also know as time consuming traffic… is when you you get visitors to your link through social media, SEO, YouTube, forums, blogs, etc.

CPC (Cost Per Click): Cost of an individual click when paying on a per click basis. (paid traffic)

OPT-IN-RATE: The percentage of people who subscribe to your mailing list out of the total number of people who were presented with the opportunity.

CONTENT MARKETING: is the marketing process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience

NICHE: A specific topic or vertical. Example – if you own a site about dogs, then your niche would be dogs – as well as pets in the broader definition of a niche.

Add on from comments:
SEO: Search Engine Optimization. The practice of optimizing your website to get it to show up higher in the search engines for specific topics and keywords.

AUTORESPONDER: Used to store your email list and send out automatic and manual broadcasts. They help you automate your campaigns and manage communications with your recipients.

OFFER: The program, business, product or service that you’re promoting. e.g. ‘send traffic to your offer’

ROI: Return On Investment. The Return should be greater then the investment put into achieving the returns.

VALUE: something you provide to a prospect, lead, or signup that may help them to succeed, this is not always monetised, value often comes in form of useful information in video or text form (i.e. this post)

If you found value in this, please like comment or share.

Have a productive and fun day.

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Ryan Billy Tate

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