Get The Look On YouTube
I ‘m going to cover how effective YouTube can be at generating leads for your business. How YouTube can effectively be your very own piece of business real estate. And Get The Look On YouTube.
Let’s talk about the stats for a minute.
- YouTube is the second largest search engine in the world, and has 1 billion users.
- Every day hundreds of millions of hours are watched and this generates billions of views.
- Every single minute over 300 hours of video is uploaded.
- The amount of hours watched are up 50% year-on-year.
People often freak about shooting videos because let’s face it we are not all naturally as outgoing as Steve Irwin used to be. Common excuses are “I am scared of what people might think” or “what if people don’t like what I have to say?”
The beautiful thing with shooting video is you don’t need fancy equipment these days it can be shot on a phone and you can delete and re-shoot as many times as you like. And like with most things more you do it the better you will get.
I want to talk about the philosophy behind having a professional appearance to your YouTube channel. I find it scary the amount of people using YouTube for business but not putting the time into channel look professional. It is important to get into the mindset of the viewer when designing the look of your channel. It is also important to have congruence across all of your social media platforms. So if a person is going from your Facebook page to your blog, to your Twitter page and then over to YouTube that they all have a similar look and feel especially when it comes to colours chosen and profile pics. One of the first thing people will notice is channel art, which is the behind your profile pic, on Facebook known as your cover photo. The ideal size for this image is 1546 by 423 (this is the safe area to have images or any branding that you want to be seen across all platforms like mobile phones, computer screens, and tablets.
To get this image produced can cost about the price of a coffee these days. You can head over to fiver.com and find a provider that will do your channel art. My recommendation is to check out a provider that has a high ranking. Another tip is to check out their extra gigs, ie the other work they can provide. For as little as $20 you could have them produce a congruent looking image for all of your social media pages.
Other alternative is to do the channel art and cover photos yourself like I did using free mobile apps like Phonto, Pic Collage, Snagit or Jing.
If you would like further training on setting up your YouTube channel for a professional look to get far more leads Click Here For 30 Days Free Training On Juicing Up All Your Social Media Marketing.