Automation

Get The Look On YouTube-Setting Up Your Channel Art

Get The Look On YouTube

I ‘m going to cover how effective YouTube can be at generating leads for your business. How YouTube can effectively be your very own piece of business real estate. And Get The Look On YouTube.

Let’s talk about the stats for a minute.

  • YouTube is the second largest search engine in the world, and has 1 billion users.
  • Every day hundreds of millions of hours are watched and this generates billions of views.
  • Every single minute over 300 hours of video is uploaded.
  • The amount of hours watched are up 50% year-on-year.

 

People often freak about shooting videos because let’s face it we are not all naturally as outgoing as Steve Irwin used to be. Common excuses are “I am scared of what people might think” or “what if people don’t like what I have to say?”

The beautiful thing with shooting video is you don’t need fancy equipment these days it can be shot on a phone and you can delete and re-shoot as many times as you like. And like with most things more you do it the better you will get.

I want to talk about the philosophy behind having a professional appearance to your YouTube channel. I find it scary the amount of people using YouTube for business but not putting the time into channel look professional. It is important to get into the mindset of the viewer when designing the look of your channel. It is also important to have congruence across all of your social media platforms. So if a person is going from your Facebook page to your blog, to your Twitter page and then over to YouTube that they all have a similar look and feel especially when it comes to colours chosen and profile pics. One of the first thing people will notice is channel art, which is the behind your profile pic, on Facebook known as your cover photo. The ideal size for this image is 1546 by 423 (this is the safe area to have images or any branding that you want to be seen across all platforms like mobile phones, computer screens, and tablets.

To get this image produced can cost about the price of a coffee these days. You can head over to fiver.com and find a provider that will do your channel art. My recommendation is to check out a provider that has a high ranking. Another tip is to check out their extra gigs, ie the other work they can provide. For as little as $20 you could have them produce a congruent looking image for all of your social media pages.

Other alternative is to do the channel art and cover photos yourself like I did using free mobile apps like Phonto, Pic Collage, Snagit or Jing.

If you would like further training on setting up your YouTube channel for a professional look to get far more leads Click Here For 30 Days Free Training On Juicing Up All Your Social Media Marketing.

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Ryan Billy Tate

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Business

Investing For The Average Joe

Investing For The Average Joe

 

In this article I will discuss what average Joe’s can do to set themselves up financially. Or more to the point Investing For The Average Joe. I have had an interest in investing for years now. Working with property investors in one of my past roles I quickly came to realise just how many of us are not set up for retirement. It used to be a case, before my time, of work your tail off after school, stay in that large corporation for 40 years and get a pension. The pension was set to last until they left the Earth.

Sadly the stats show the majority of baby boomers are ill prepared for retirement. In fact I recently heard a statistic that one in three Baby Boomers have $1,000 saved when getting to their retirement.

A myth regarding money and investing is that you need a tonne of money to invest and make any money.

If you look at people that have won the Lotto, or top sports personalities or movie stars that are on incredible money. Often five, seven or 10 years later they have nothing. I mean look at Mike Tyson he’s a prime example. The boxer earned over half a billion dollars income and then ended up bankrupt. Michael Jackson, ‘The King of Pop’ was bankrupt just before he died.
One common thread I’ve learnt reading about the world’s top investors is being consistent and putting away money over time. Warren Buffett said in an interview 3 reasons he has successful was one) He grew up in the USA with so many opportunities. Two) He had good genes and lived a long life, and Three) compound interest.
The wealthiest and financially savvy preach if you are able to put away a percentage of what you earn, overtime that will compound even if it is a small amount. Say  5% of what you earn, overtime compounding that will turn into 15 percent.
If two people 35 years old invested $100,000 receiving 7% return over 30 years, that would equate to $574,000.
However fees should also be taken into account, it is shown that most people do not understand the fees that mutual funds charge. Most believe they are only getting charged 1%. However a majority add on up to 17 other “costs” equating to an average of 3.17 percent.
In an interview I heard with Tony Robbins he talked about investing in a Vanguard 500. Which is the top 500 companies. Doing so you would only pay 0.17% fees as opposed to the more popular option of managed and the 3% fees. Taking this suggestion and comparing it to the example of two 35 year olds investing $100,000. That final figure of $574000 if you were paying the three percent to an actively managed mutual fund would charge your final figure would to $324000 or 77% less money & the only difference is the fees.
An example of compound interest working overtime was a UPS courier driver by the name of Theodore Johnson. The guy had never made more than $14,000 per year.  Yet he committed to putting away 20% of his pay on automation. In his later years his net worth was over $70,000,000.
This is an extreme case of committing pay to saving most of us could not even put away 10% of our income. However the example shows that overtime compounding interest on investment can and will add up.
Tony Robbins has written a book interviewing 50 of the most financially savvy investors and hedge fund managers, spending 3 + hours with each of them. He then narrowed the list down to the top 12 and took the cream of those interviews and put them into a book. The book is titled Money, Master The Game, 7 Simple Steps To Financial Freedom. Checkout moneymasterthegame.com for more information.
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Business

Make Your Kid A Money Genius (Even If You’re…

Make Your Kid A Money Genius (Even If You’re Not) 

 

I am a firm believer that as a society we do not put enough emphasis on teaching our children about money. Towards the end of my high school I read Robert Kiyosaki’s book Rich Dad Poor Dad which for me then other than doing fake trading on the stock market in mathematics at school was the first insight into understanding how money can work. I recently listened to an interview by the author Beth Kobliner of “Make Your Kid A Money Genius (Even If You’re Not)” She talked about some basic tips that we can pass on to our children. I enjoyed her explanations in lamens terms and I wanted to share them with you.

What I found interesting was children as young as the age of 3 already have a basic understanding around money habits. By this age they can understand value,exchange, and how to make choices about money.

Everyone has some financial baggage and as parents it is important to go through basic financial principles and money basics with our children. From Age 3 start talking about “I have a job that helps us pay for food and petrol etc. We don’t need to talk about how much we make specifically or how much super we have,  or how Uncle Joe is tight and Aunty Joanne will just spend money on anything!

It is important to not lie to kids, if you are in a shop, do not say I have no money when they are demanding something, to then stop on the way home and buy petrol. Explain this is not what we came into the shop to buy today.

Frequently these days kids see us wiping cards more so than using cash. Use cash intentionally at times. Explain credit cards are like a loan, getting free money with interest. Explain it can be like paying $800 for a TV but paying the minimum repayments you’ll end up paying $1,100 for that product.

Unfortunately unlike when we were children savings accounts that existed are no longer around. As a child I had a savings passbook which I would go into the bank with my savings and the Teller would actually stamp your book although this isn’t available these days recommended even putting $100 a year into savings for the child. Another recommendation Beth Kobliner suggested to help them understand trading is to look at exchange traded funds or ETS which can be trading with as little as $100. This way they are still getting knowledge around trading actually using money. I remember when we did dummy trading in Maths I didn’t care when the Boardshorts Company I chose to invest in tanked as there was no ‘real’ financial interest.

Another part of the interview that I found interesting was around kids getting an allowance. There are over 2 dozen studies published on allowances and the consensus was it does not change their behavior. It was recommended that kids are not paid for chores that would be seen to be contributing around the house as a member of the family. However paying an allowance for jobs that would be considered going above and beyond for something that you would outsource perhaps to someone not in the family. An example was sorting large amounts of photos into files etc.

Be consistent with your children and money. If you tell them they will pay for that concert and then have them pulling heartstrings when they not saved saying “but all the other kids are going”. On that same note be realistic don’t expect them to buy presents for all their friends birthdays, buy phone credit and save for the concert.

If they loan money from you while you are out as a family and say they will pay you back, make them stay true to their word.

As they’re slightly older it is considered good to explain how insurance protects them from huge unexpected costs. At the same time go over how extended warranties on small products like appliances need to be weighed up whether they will actually benefit. Perhaps the product may be replaced before the extended warranty comes into play.

Before they enter the workforce explaining how some companies offer to match super contributions is like getting money for free and should be taken seriously. Research showed that male teens get talked to about investing & saving and girls get teased about buying make-up or clothes. The author recommended treating both sexes equally when it comes to educating on saving and money habits.

 

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Ryan Billy Tate

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Business

“THE UNSTOPPABLE WOMAN OF PURPOSE “

“THE UNSTOPPABLE WOMAN OF PURPOSE “

My fiance has recently co-authored a book with 21 other successful women. I cannot express how proud I am of her achievement. On top of this book she has completed and soon to release her very own book as well as a bunch of other projects!
One of her larger projects to date was the Jaws Alert Mobile App, a global shark and wildlife notifications app which is community-based and free to download. Click on link to the Jaws Alert Facebook page
Back to the latest book

 Anna was co-author in an amazing, powerful book alongside 21 other incredible, UNSTOPPABLE WOMAN from around the world.

“THE UNSTOPPABLE WOMAN OF PURPOSE ”

This book will transform your life, EMPOWER and MOTIVATE you to really make you aware that YOU too, can be truly Unstoppable!!

This is A Woman’s Guide to Conquer Life & Business with clarity & Certainty (Vol.1)
The overall concept and intention for the Unstoppable Woman Anthology is to offer practical knowledge, expertise and wisdom from women experts and leaders, who are in experts and  leaders in full alignment with their purpose.
In this anthology, you will read their success stories and learn how these experts have conquered challenges and situations in life and business. In addition, this book (and workbook) will present turnaround strategies to equip women worldwide seeking guidance to conquer life with confidence and certainty in becoming an Unstoppable Woman of Purpose.

So get ready people
The book and workbook are available to purchase now on Kindle US$1.99 SHORT TIME!

 

A signed hard copy will be able to be ordered through Anna. Please leave a comment for your signed copy.
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Ryan Billy Tate

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Automation

Four Common Mistakes Made By Affiliate Marketers

You would find it very hard to source a more profitable and gratifying way to make money online than affiliate marketing – promoting someone else’s product for a commission. Having most of the hard work done for you already allows you to focus on money-generating activities like building your list, driving traffic and obtaining sales. Affiliate marketing gives you an unlimited earning potential and has, in fact, created many internet superstars.

Of course, affiliate marketing does take skill, knowledge, and a strong determination to succeed. If you think that you will become an affiliate marketer today and be a gazillionaire tomorrow, you are sorely mistaken. However, if you are serious about building a solid business in the affiliate marketing industry and do your best to avoid some common mistakes that can derail your progress, there is no reason why you cannot do just that.

So, what exactly are the activities that you want to avoid? Below I’ll touch on some of the most common blunders that newbie affiliate marketers make so you can keep clear of them.

1.) No List

Your list is probably the most important tool you will ever have as an affiliate marketer, and yet, so many people neglect to build one. Yes, you can make one-time sales by driving traffic directly to a sales page, but what you want is to be able to make numerous commissions from each and every customer. Having a list, especially a ‘buyers list’, allows you to nurture and grow a profitable relationship with people who will look to you for information on the best products available in your niche.

2.) Commission Based Focus

Yes, it is wonderful to find products to promote that have very high commissions. In fact you can find tons of products that pay out 100% commissions, but be sure that you are only promoting excellent quality items that help your subscribers instead of only looking at your potential income from each sale. Becoming someone with a reputation of recommending inferior products only to make a sale will hurt your reputation in the long run and you will find that as time goes on, you will be making less money instead of more. Below is a link to the most valuable company, both income and self helping I have come across Link To 7 Part Video Series

3.) Being A ‘Seller’ Instead Of A ‘Helper’

Jay Baer, marketing consultant, speaker, & best-selling author said, “If you sell something, you can make a customer today. If you help someone, you can create a customer for life.” As an affiliate marketer, your job is to let the sales page do the selling and instead, be a connoisseur of expert advice and information pertaining to our niche. When you act more like an honest reviewer of products instead of a salesperson, you are more likely to gain the trust of your followers and in turn, make more money in commissions.

4.) Shiny Object Syndrome

While having several promotional products at a time is not a bad thing, it is possible to have too many irons in the fire when it comes to affiliate marketing. Be sure to have enough time and energy to focus on the things you have going on right now without getting distracted by the next big launch that is inevitably going to come along in the middle of your current campaign. Being an affiliate marketer required constant focus and self-motivation. The ability to see a marketing campaign through to its completion will be a valuable skill to you in your affiliate endeavors.

These four mistakes are common throughout the affiliate marketing industry. Make it a point to avoid these pitfalls and give yourself a more probable likelihood of being successful in your marketing endeavours.

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Business

Goals & Visualisation

Goals & Visualisation

My ideal day

I am going to cover my ideal day & my Goals & Visualisation as I was instructed to do so by my Six Figure Mentors. I awake naturally well rested at 6ish. we’re staying in a luxurious coastal private villa in Indonesia, surrounded by thick tropical gardens. My wife Anna, & our two daughters Mikayla and Keisha are still asleep. I venture to the roof which is well elevated above the breaking surf below. I spend 45 minutes stretching and doing yoga. The room is open aired, & spoilt by 365 degree views of mountains in the distance, waterfalls and lush jungle with walling crystal clear waves consistently roll in below me. I end this session with 10 minutes of meditation and visualisation.

I head downstairs and meander from the elevated villa through lush manicured gardens towards the stand alone gym at the rear of the one acre property. I slide open concertina wooden doors to the beach in front & workout for 45 minutes. A quick dip in the ocean cools me down and gets me invigorated for the day ahead. Then back up to the villa for a shower, I sneak into our bed and enjoy 20 mins of motivational audio to get in the right mindset for the day. The family are starting to wake up so we venture out to the verandah & enjoy cooked breakfast and fresh fruit with friendly service on hand. After breakfast I spend the next 30 minutes checking emails and responding to anything important. The rest of the morning we spend quality time at the villa as a family enjoying games, reading and listening to music. Around 12pm a healthy picky style lunch is bought out. Once we finish I head down to the garage and start up my Indian Scout 1133cc Cruiser style motorcycle. I ride through the balmy air to a beach near by and meet the media team to put together content. We work on still images and audio visual content & we have fun with it. We shoot a Facebook live and answer questions focusing on giving value and keeping it light yet honest. At the end we fly a drone and get some location shots to use at other times as well, which I love the creative side of.

After a couple of hours I ride back to the villa then as a family we go out shopping and enjoy an ice cream. Once back at the villa I jump online for an hour and call our ‘Not For Profit Foundation’ Manager to see how our various charityvprojects are progressing, before wrapping up the arvo with a sunset surf. I shower in our private outdoor ensuite then put on fresh clothes made of light fabric. Anna & I sit together on the verandah and enjoy a drink and cheeses for about 30 mins.

Anna, Kayla, Keisha and I sit down to a seafood dinner with like minded friends we host at the villa. We enjoy each other’s company & all have a good laugh. The guests leave at a reasonable hour. Anna & I finish the evening talking and connecting. We meditate together then enjoy intimacy before retiring and ending my ideal day.

Define your work ethic?

I can not fault my work ethic. I am now in my late 30’s and have spent my working life jumping from job to job, looking for greener pastures. I have worked as a ‘Cray/Lobster fishing Deckie’ working 7 days a week for 7 months, starting at 5am. I have done night shift packing bricks into a jig on an assembly line at a fast pace. Worked for a month on week off ‘swing’ in roof spaces banging ducting air conditioning together in a climate that is 40c plus every single day wearing full length safety clothing and breathing masks. I fixed residential ceilings and installed itchy batt insulation for years. Mixed mud for plasterers and eventually plastered walls myself, both render and white walling. I have worked as a real estate investment coach (Relationship Mgr) phoning leads when not in workshops/meetings with clients. Worked 60 hour weeks as a used car salesman. Worked on the mines (12h hour days) again in remote 40c + temperatures as a Reverse Circulation Drillers Offsider.

If it is a shitty testing job, I have done it. I am not afraid of hard work. My downfall has been searching for the golden bullet. I have worked online for the past 12 months and had little success. One positive is I am now aware I can find a solution and learn anything despite not being trained in using technology. I am consistent. Even when on holidays I still work on having a presence online. I have no doubt at all that I have the work ethic needed to persevere and take massive action.

What is your WHY? What drives & motivates you?

My why is family. They have never whinged or expressed frustration with doing it tough. Although I have worked my ass off over the years we have only ever ‘just got through’ There is always more month at the end of the money. A massive driver for me is being able to take the family out without having to add up the cost as we go, in case we ‘go over’ what we have budgeted for the night. Also being able to take my lovely fiance out for say a seafood dinner and not share a meal because we love that style of food but need to watch the pennies. Having security to not stress if we have an issue with our car or a major unexpected bill come in that we are able to sort it without shuffling funds or waiting for 2 weeks until our next payday. Another driver is not building someone else’s dreams, but putting time and effort into our future. When working as a Relationship Manager with property investors we would delve into their goals and use scare tactics to secure a commitment from them in regards to investing. We would make them aware of the fact that most of us aren’t prepared for an illness or loss of job. Or the fact that most us have enough super to live the life we desire for about 6-8 years, not the 25+ we may last. When leveraged to the hilt with no back up plan, we are a slave to ‘The Man’. I will have the peace of mind that if I am made redundant or if a family member needs my care I am able to support myself and family for a long long time. I strive to have a diverse range of residual/passive income. I will invest in property for both income and long term growth. One driver is to acquire commercial properties with nice long secure leases being paid. My fiance started a community based mobile App to warn fellow water users of sharks or closed beaches. I will start other projects such as this. Where the work is put in and once produced has the ability to feed income well after completion. Time freedom is probably the main driver for marketers and I am no different. To have the geographical freedom to work from ANYWHERE is something constantly on my mind. Life is very short, I feel strongly about being in a region of the world warm and appealing to enjoying the outdoors daily. whether it be exercising, playing sport, surfing, dining outdoors on a balmy night or any number of things. Even little things like having a private ensuite situated outdoors is an experience that has stayed with me since experiencing it at a flash hotel on the Gilli Islands in Indonesia. I will start a foundation or legacy to help the under privileged, with a focus on children. I feel strongly that far too many kids are living a hell on earth. Over 80,000 children go missing every year in India alone.

I do not want to struggle my life away, I want the life I truly believe my family and I deserve.

Multiple Choice Answer; Commitment- Pledging and obligating myself- Engaging my efforts long enough to see results.

Explanation;

I have fumbled about online for over 12 months now. I realise the importance of having guidance in most areas of our lives. Especially in starting an online business. I liken it to a young man or woman saying they will become a skilled electrician then NOT becoming an apprentice, but simply trying to ‘work it out’ themselves. This path would be ludicrous and to expect to gain the skills needed by not having guidance would be virtually impossible, and if it did happen I would guess it would take 100 times as long. I have chosen commitment because the desire to live a laptop lifestyle has consumed my being, it is something I think about a majority of my time awake, and perhaps asleep. I will not have it any other way. I will fire my boss within 18 months and my majority of income and focus will be on SFM/DEA’s systems.

 My ideal week.

Would entail a mix of producing daily vlogs and once during that week a substantial piece of video content that’s part of a series 90 mins long and full of value.  My assistant would do dictation for my written blogs perhaps 4 days a week upload and manage for me. I will meet with my team once a week & keep it fun and lively.
I will liaise with my investment broker about how our properties are performing and what investments are available. I will have contact with a project manager curating our charity projects both in remote Australia & overseas. Anna the kids and I will fly to Sydney for her latest movie premiere. We will stay 2 nights in a 5 star hotel overlooking Sydney Harbour with friendly staff available 24/7. We will charter a staffed yacht to cruise around the harbour. Also enjoy an afternoon shopping and exploring the city.
As a surprise for the family instead of an Uber to the airport to fly home the Concierge leads us up to the roof of the hotel. A large helicopter is waiting for us. We all chuckle with excitement and disbelief as the motors fire up & I feel a sense of major gratitude knowing the family are about to experience something most people would not is simply mind blowing. We enjoy flying low and at height over the city and beaches of Sydney for over an hour before heading to the airport once we are there we go through a private customs within the helicopter company. Then the family & I jump in a chartered vehicle which chauffeurs us to the flight.
My week is scheduled into 2/3 leisure 1/3 business, most is automated. The tasks that I am active in I thoroughly enjoy.
I am physically active 6 days a week and thoroughly enjoy a variety of fresh foods prepared on the spot and in bulk for convenience. Family time will dominate my leisure time.

The above was prepared for my mentors and is an essential step in establishing foundations. Mindset and being clear on your ‘why’ is vitally important. I would love to know your ‘why’ in the comments below. To go through these steps take free TEST DRIVE Start HERE

My Bucket List

The above was prepared for my mentors and is an essential step in establishing foundations. Mindset and being clear on your ‘why’ is vitally important. I would love to know your ‘why’ in the comments below. To go through these steps take free ‘test drive’ 
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Ryan Billy Tate

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Business

10X Your Health

10X Your Health

 

Click Here To Watch Extended Version

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Business

Refinement, Luxury & Perfection

A big thank you goes out to the owner of these stunning machines Troy. Cheers for your time & great nature.

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Business

NYC Taxi Medallions Worth Their Weight In Gold

NYC Taxi Medallions Worth Their Weight In Gold…well they used to be worth their weight in gold, up until a few years ago.

A medallion is required to operate a New York City yellow taxi cab, the only type of vehicle allowed to accept passengers who hail cabs on the street. Until the streets were flooded with independent operators like Uber & others, those medallions could sell for over one million dollars! Cabs have been reported to be around on the streets of New York since the late 19th century. By the 1930’s their numbers had slowly grown over the years to a whopping 30,000 zooming around the streets unregulated. In the late 30’s the city introduced the medallions costing $10. Since that era they experienced extraordinary growth of almost 8000 times their initial price at their peak.

The gentleman that owns the most medallions in the city Andrew Murstein has found a lot of green in yellow, reportedly owning at least 500. These days credit unions mainly own and lease out the medallions like LOMTO Federal Credit Union have 628 medallion loans totaling about $138 million. For decades, taxi medallions were among the safest financial bets around. Many New Yorkers got rich by purchasing a few and watching their value soar over the years.

A couple of years ago owners of New York City’s taxi “medallions” filed a lawsuit (PDF) against city regulators.  “With companies like Uber operating in the marketplace free of regulatory burdens… licensed taxicab drivers have left the taxicab industry in droves, choosing instead to drive for Uber,” The taxi drivers that have stayed are at risk of losing everything,  earning an average of only $22,000 per annum and having no chance of paying their loans.

In this current financial climate and the direction the world is heading traditional brick and mortar businesses and seemingly bullet proof investments are certainly not what they used to be. Affirming my personal feelings around working online and building my own personal brand. In doing this, being the absolute best version of myself and helping as many people as possible I feel security and freedom (eventually) that I would not get as simply an employee. The cab drivers of New York, New York are commendable, especially the ones that had the foresight and belief to invest in a medallion. However anything can happen. I feel very strongly in diversification and also personally have a love for the online platforms with billions of eyeballs looking to cure different pains. My personal focus is helping people be a healthier version of themselves. Lead generation and quality traffic, for ANY business niche & more recently I have a desire to share digital training and motivational content. With the latter you can help multitudes of people long after doing the work, by way of eBooks or audio visual content. From a business sense you can still see remuneration without the need to be on a call or at a meeting where you are swapping your time for money. Many connections of mine talk about a goal of, or are already coaching or consulting. Yes the money can be substantial, however again you are needed physically to be present. Similar to an employee you are trading your time for money, probably more money than a typical employee. If time freedom is the ultimate measure of success, digital products are the ducks nuts, for mine!

Different tiered products are an important part of the equation also. Apple’s products are a great example of having different price point offers. Purchasers may have bought a iPod years ago, next its the iPhone, time passes and an iPad is essential. Before you know it your investing in a flash desktop Mac because it all syncs up seamlessly and you just gotta have one…well O.K. maybe not, but you get the point. With different tiered products, purchasers may pay $7 for an eBook, then over time a course for hundreds, then a mastermind for thousands. The key is to provide 3 times the value minimum, compared with the price being paid.

Online is the future whether people like it or not. Give value, value, value non-stop, build brand ‘You’ and I guarantee you will go far, even long after all these corporations fall to the wayside!

 

Andrew Murstein (Mega Medallion Owner)

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Ryan Billy Tate

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Automation

Auto Pilot Interaction on Facebook

Interact on Social Medias most popular platform all on auto pilot!

Click the link now!

Note; this FREE software is for my team members only.

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You Should Have Picked Up The Phone!

Contributor Ryan Tate

When I think back to a previous job position I was in, coaching and mentoring property investors. One of the senior Relationship Managers was a real wordsmith, or another term I have heard used is copyrighter. He had some great advice on how to structure an email, and also cut out some of the unneeded BS, getting straight to the point. I don’t know if you agree, but as a rule, I communicate better via written word. However there is definitely times when a phone call, even though, they can be nerve wracking at times, are a far more suitable way to go. We are also in an era where it looks like phone calls are fading especially, it seems, when a sensitive subject is concerned. I believe there is value in not hiding behind the screen, taking a deep breath, and dialing. That also helps to instill a sense of empathy. Not too long ago, researchers at the University of Michigan found that there was a 40% decrease in empathy among certain populations, which correlated with an increased use of technology. It’s a symptom of hiding behind a screen and, therefore, not being able to associate emotion with what’s being said.

So when is one of these times I find a call is better than the humble email ?

An apology holds a lot more weight and will come off more authentic if a person can hear the remorse in your voice when calling to apologise. Although it is hard to admit we are wrong at times and even harder to actually say out aloud those words “I am sorry.” I think we all agree going down the path of quickly typing it out in an email or text message is a lot easier especially if you’re afraid of screwing up an apology.  You may be worried about babbling (especially in my case) or going off script. A little life hack can be to still write down what you are wanting to convey before you make the call. Actually having a script or bullet points. I personally find this helps me a lot. I am a lot less lost, umming and ahrring and generally get across what I want to say more clearly and confidently. Do make sure it is natural however because if the other party senses you are reading it, it will not come across authentic at all, and could do more harm than good. Most of us grow up understanding that, when we do something wrong we should say, sorry 96% of parents think it’s important for kids to apologize when they deliberately upset someone, and 88% believe the same is true, even when it’s unintentional. 

Let’s admit it, in life sometimes sh%t just happens!  Which can take us away from getting to our day job. In these instances it is far better to call the boss and let them know what is going on and explain the situation rather than text or email. So when you need to bring up something personal like a family emergency or medical issue have a real conversation about it instead. I can guarantee the person at the other end will have more empathy for what is going on. I have even been in workplaces where it was a prerequisite to call and not text when needing to not show up for work, no matter what the time of day…or night.

If you have something to explain that is complicated a phone call over an email or txt can be crucial at times. Written instructions are always helpful however if you are trying to follow a series of complicated steps, or you’re simply new to what you’re doing it’s very helpful to have someone walk you through via spoken word. There is a reason why telephone support still exists I know I certainly would rather pick up the phone if I need support rather than ask a question via email and possibly waits at least 24 to 48 hours before getting a response, that may even need more clarification.

I clearly remember a friend of mine explaining when she needed to discuss an upcoming project she specifically chose to have a phone conversation rather than go over the details via mail. Calls that have a lot of questions are typically harder to handle over email, because that’s not a real-time conversation. With a phone call you can go back and forth on one question until it’s clarified and then move onto the next one making it a far more efficient way to communicate addressing all questions in a single phone call, rather than emailing back-and-forth. When going down the path of emailing back-and-forth it can be easy to lose track of what has been asked and what has been covered. A great way to go, is chat over the phone and be sure to take notes during the call. Combine the phone call with a follow-up email to ensure that both parties are on the same page after chatting, this will also give you both a point of reference down the track.

If you have taken far too long to respond to an email taking the effort to actually call a person and address the issue rather than responding with an overdue email that is just going to flood his or her inbox too speaks volumes. Let’s admit it most of us have unread emails in the double digits at least! It can be easy to overlook an email and have your heart skip a beat when you do come across it. Have you ever marked an email as “Important” only to forget about it again for days?

Keeping that human element is very important especially in this day and age where people would rather write and say it and it is easier to hide behind a screen. All you need to do is look around on a train or out in public to see where people’s attention is focused. Often glued to their screens. There is plenty of literature on our preference to type.  I am a little old school and love to hear the emotion or conviction behind what someone is saying.  A business mogul and mentor of mine used to say  “If you can make the call over an email, then do it!”

 I would love to know your thoughts please leave a comment or feel free to share this post.  In summary let me be clear in saying that I do not disregard the impact or value in emailing or text, which is super popular in this day and age, I do love a good email. You can’t beat a good chin wag on the old dog ‘n bone!

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